Behind the Brand

Sandro Kreller, founder of DEVILS-ARTS | WEAR, wearing a BLACKOUT Cap and LABEL Tee

Sandro Kreller
Founder · DEVILS-ARTS | WEAR

DEVILS-ARTS | WEAR comes from real tattoo culture.

From a tattoo and piercing studio.
From daily work with skin, lines, jewelry, bodies and aesthetics.
From a scene that does not have to be invented artificially when you live it.

The brand stands for curated, reduced clothing with origin: dark, clear and deliberately quiet. No loud motifs, no overloaded prints, no costume. Our designs are not meant to scream. The people who wear them speak loudly enough.

That is why our pieces stay reduced: small embroidery, calm placements, dark surfaces and clear lines. Lines such as BLACKOUT, LABEL, INVISIBLE or STATEMENT do not stand for mass motifs, but for deliberately placed signs. Clothing for people who do not need huge prints to be visible.

DEVILS-ARTS | WEAR also comes from practice when it comes to material. Anyone with tattoos knows: fresh tattoos do not need extra friction, unnecessary pressure, scratchy fabrics or a cheap plastic feel on the skin. When clothing has to be worn over a fresh tattoo, it should be clean, loose and skin-friendly.

That is why our shirts are made from 100% ring-spun cotton: soft, breathable and comfortable on tattooed skin.

DEVILS-ARTS | WEAR is tattoo culture, worn quietly.

Dark. Reduced. Real.